Why Injury Prevention Matters

June is National Safety Month. Despite much progress in the past 50 years, unintentional injury still accounts for 40% of the child deaths in the United States. Fortunately, everyone can do something to protect a child.

Targeted outreach week: June 3-9, 2019
Note: Materials may now be used anytime.
Toolkit reviewed: 2019

Suggested hashtag: #whyinjury

New to Prevent Child Injury? Check out tips for using the toolkit.



These materials were created by Prevent Child Injury to help members spread the message about why injury prevention matters. Most of these materials can be co-branded with your organization’s logo.

2019 Materials


Share this quiz on social media or embed on your website.

Quiz link: https://www.tryinteract.com/share/quiz/5ce83914ac4c4600149f1569

Bitly: http://bit.ly/2XoyVc8

Click here for embed code.


Evergreen Materials

These materials are not linked to National Safety Month and can be used year-round. The fact sheets are tailored to different audiences and use slightly different messaging to reach each audience.


Please use this sign to share why you want to prevent child injury. Take a photo of yourself holding the sign and post it on your social media using #WhyInjury.



These materials were created by Prevent Child Injury members or other trusted sources.

Safety Activities For Children

Color Me Safe Coloring Book – CDC*


General Information & Safety Guides for Parents

Are Your Kids Safe? Brochure – KID*

Child Safety – NSC*

Child Safety – MedlinePlus

My High 5 – SKW*

Protect Your Child from Injury – healthfinder.gov

Safety & Prevention – healthychildren.org

Safety Tips – Make Safe Happen

Take Action – EI*



Safer in 7 – SKW*


Reports & Data



This video is free to use on websites, social media, and television. Please see the video user guide for more information about customization and tips for airing the video as a public service announcement.

Video User Guide


For Medical Professionals


*List of Abbreviations
AAP: American Academy of Pediatrics
CCHMC: Cincinnati Children’s Hospital Medical Center
CDC: United States Centers for Disease Control and Prevention
CIPA: Child Injury Prevention Alliance
CHOP: Children’s Hospital of Philadelphia
CSN: Children’s Safety Network
EI: End Injury
IFK: Injury Free Coalition for Kids
JHU: Center for Injury Research and Policy at Johns Hopkins University Bloomberg School of Public Health
KID: Kids in Danger
NCH: Center for Injury Research and Policy at Nationwide Children’s Hospital
NSC: National Safety Council
SKW: Safe Kids Worldwide


Links to other organizations found on this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by Prevent Child Injury, and none should be inferred. Prevent Child Injury is not responsible for the content of the individual organization web pages found at these links.