Our Goal: Preventing Unintentional Child Injuries
For decades, scientific evidence has shown that child injuries are predictable, preventable events. Despite this evidence, many parents and policymakers do not view child injury as something that can be avoided. Information that could save children’s lives is often ignored or under-publicized in the very crowded media climate and digital world.
Prevent Child Injury brings together a coalition of stakeholders to speak with one voice and share specific injury prevention messaging on a national level. When researchers, educators, public health professionals, and others speak with one voice, they can amplify their reach and effectiveness by giving the public the same messages from multiple sources at the same time.
Toolkits: Coordinated Timing and Content
The coordination of timing and content is crucial for raising awareness of child safety issues. Prevent Child Injury identifies relevant injury topics tied to seasons and events throughout the year and assembles a toolkit to encourage members to publicize key information about that topic. While members may use their own materials during a particular campaign, they can also visit this website to obtain brand-able documents created by Prevent Child Injury that facilitate messaging, such as social media posts, customizable press releases, and blog articles. Prevent Child Injury also creates a resource list within each topic-related toolkit linking to materials created by our partners and other trusted sources.
Prevent Child Injury received start-up funding from the United States Centers for Disease Control and Prevention (CDC). In 2012, CDC’s National Center for Injury Prevention and Control, together with more than 60 partner organizations, released the National Action Plan for Child Injury Prevention (NAP). The overall goal of the NAP was to raise awareness about the problem of child injury and the effects on our nation, offer solutions by uniting stakeholders around a common set of goals and strategies, and mobilize efforts to reduce child injury and death. To spark action, the CDC funded nine projects, including Prevent Child Injury, to implement specific strategies from the NAP. Prevent Child Injury was developed to address the communications initiative of the NAP.