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Our History
Despite compelling scientific evidence, many parents and policymakers do not view child injuries as predictable, preventable events. Information that could save children’s lives is often ignored or underpublicized in today’s crowded media climate. Prevent Child Injury brings together a coalition of stakeholders to reduce the occurrence and effects of child injury by coordinating the timing and content of prevention messaging on a national level. By uniting our voices on specific injury topics, researchers, educators, public health professionals, and others can amplify their reach and effectiveness by ensuring that the public hears the same messages from multiple sources at the same time.
The coordination of both timing and content is crucial for raising awareness of child safety issues. Prevent Child Injury will identify relevant injury topics tied to seasons and events throughout the year and encourage members to publicize key information to create a national conversation about that topic. While members may use their own materials during a particular campaign, they can also visit this website to obtain materials that can be customized with their logos and branding.
Prevent Child Injury is supported by the United States Centers for Disease Control and Prevention (CDC). In 2012, CDC’s National Center for Injury Prevention and Control, together with more than 60 partner organizations, released the National Action Plan for Child Injury Prevention (NAP). The overall goals of the NAP is to raise awareness about the problem of child injury and the effects on our nation, offer solutions by uniting stakeholders around a common set of goals and strategies, and mobilize efforts to reduce child injury and death. To spark action, the CDC funded nine projects, including Prevent Child Injury, to implement specific strategies from the NAP. Prevent Child Injury is designed to address the communications portion of the NAP.

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